Airbnb
Tourworthy Link
Airbnb is where most of your bookings live — and your video works hard here through the channels that convert best: direct messages, bio links and social. No host on Airbnb can upload video into the listing gallery itself yet, so the link isn't a workaround, it's simply how every Airbnb host uses video today.
- Send the link in Airbnb chat to guests who message before booking — your highest-converting use, since they're already warm
- Cut a 15–30s vertical Reel and link "book now" straight to the listing
- Add the link to your host profile or social bio
How to add it: paste your Tourworthy link into chat, bio and social — this is genuinely one of the highest-converting ways hosts use video on Airbnb.
Vrbo
Direct Upload
Vrbo is the one major platform that lets you upload video straight into the listing — a real point of difference if you also list on Airbnb.
- Spec: portrait 9:16, minimum 1080×1920, under 2 minutes (best under 60 seconds)
- Upload in the extranet: Property → Edit property → Video
How to add it: download your HD video file from Tourworthy and upload the file itself — not the link — directly into the extranet.
Expedia
Direct Upload
Expedia also accepts native listing video, uploaded through Partner Central — one video per property.
- Spec: vertical 9:16, 1080×1920 or higher (no 4K), roughly 10–30 seconds, 40-second hard ceiling
- Must be real property footage — no prices, promotions, or photo slideshows
How to add it: upload your downloaded video file directly via Partner Central → property content & media.
Booking.com
Tourworthy Link
Booking.com's extranet doesn't take video into the property gallery for any host — the one video field that exists is for verifying a new property's location, and travelers never see it. Same strategy as Airbnb: the link does the selling around the listing.
- Use guest messaging, your own website, social, and Google Business Profile instead
- The video sells the property around the listing, even where it can't sit inside it
How to add it: paste your Tourworthy link into guest messages, your site, and GBP.
Trivago
Tourworthy Link
Trivago is a metasearch engine — it compares prices and sends travelers on to your own booking site or an OTA, it doesn't take bookings itself. Its listing tools currently cover photos, not video, for any property.
- Since Trivago clicks land travelers on your own site, that's where your video does the work
- Keep your Tourworthy link ready for guest messages once they reach out
How to add it: make sure your Tourworthy link/video is live on the page Trivago sends travelers to.
Agoda
Tourworthy Link
Agoda (owned by Booking Holdings, same group as Booking.com and Kayak) covers hotels, apartments and vacation rentals, but its listing tools currently accept photos only, for every property on the platform.
- Use guest messaging and your own site the same way you would for Booking.com
How to add it: paste your Tourworthy link in guest messages and on your own site.
Kayak, TripAdvisor, HomeToGo & Hotels.com
Inherited Reach
These are metasearch and aggregator sites — they don't take their own content from you. They pull listing photos and details from Booking.com, Expedia or Vrbo feeds, so there's nothing separate to upload.
- Whatever video you've added to Expedia/Vrbo may carry through automatically on these, depending on the feed
- Since clicks from these sites land on your Expedia, Vrbo, or own booking page, that's where the video needs to be live
How to add it: nothing to upload here directly — just make sure the page they click through to has your video.
Instagram, TikTok & Facebook
Best for Reach
15–30 seconds, vertical — long enough to convey atmosphere, short enough to be watched in full.
- Post as a Reel/TikTok with the booking link in bio or stories
- Run it as a paid video ad targeted by location, age and interests
- Reuse ongoing footage as regular content, not just a one-off launch post
How to add it: post the video file natively as a Reel/TikTok — never as a link — and put your Tourworthy link in your bio.
Google Business Profile
Direct Upload
GBP supports video uploads directly, and it helps local search visibility — especially valuable for hosts driving direct bookings outside platform fees.
How to add it: upload the video file directly in the "Photos & videos" section of your Business Profile.
Your own website
No Restrictions
Place it above the fold — the first thing a visitor sees. This is usually your highest-converting placement of all, since it's the one channel with zero platform restrictions.
Email & guest inquiries
Highest Intent
Send it whenever a guest inquires but hasn't booked yet. That's a warm lead — the video answers their hesitation instantly and often closes the decision faster than any other single touchpoint.